VISION STREET WEAR
VISION STREET WEAR
VISION STREET WEAR
E-COMMERCE 2024
E-COMMERCE 2024
E-COMMERCE 2024
Web Design & Development
Web Design & Development
Web Design & Development
Shopify, HTML & CSS
Shopify, HTML & CSS
Shopify, HTML & CSS
The mandate was to redesign Vision Street Wear’s e-commerce, blending bold aesthetics with seamless functionality. From UX strategy to front-end development, we crafted a site that honors the brand’s heritage while optimizing for modern retail. Built on Shopify with custom HTML & CSS, the design delivers an intuitive shopping experience merging street style with performance.
The mandate was to redesign Vision Street Wear’s e-commerce, blending bold aesthetics with seamless functionality. From UX strategy to front-end development, we crafted a site that honors the brand’s heritage while optimizing for modern retail. Built on Shopify with custom HTML & CSS, the design delivers an intuitive shopping experience merging street style with performance.
The mandate was to redesign Vision Street Wear’s e-commerce, blending bold aesthetics with seamless functionality. From UX strategy to front-end development, we crafted a site that honors the brand’s heritage while optimizing for modern retail. Built on Shopify with custom HTML & CSS, the design delivers an intuitive shopping experience merging street style with performance.
innovative, colorful and grungy
innovative, colorful and grungy
The art direction is bright, colorful, and grungy, featuring bold typography, high-contrast imagery, and a raw, textured aesthetic. Neon greens, reds, and blues pop against halftone patterns and distorted overlays, reinforcing the brand’s edgy, streetwear identity. The layered composition, mix of photography and graphic elements, and distressed type give it an energetic, DIY feel—perfectly in tune with skate and street culture.
The art direction is bright, colorful, and grungy, featuring bold typography, high-contrast imagery, and a raw, textured aesthetic. Neon greens, reds, and blues pop against halftone patterns and distorted overlays, reinforcing the brand’s edgy, streetwear identity. The layered composition, mix of photography and graphic elements, and distressed type give it an energetic, DIY feel—perfectly in tune with skate and street culture.
The art direction is bright, colorful, and grungy, featuring bold typography, high-contrast imagery, and a raw, textured aesthetic. Neon greens, reds, and blues pop against halftone patterns and distorted overlays, reinforcing the brand’s edgy, streetwear identity. The layered composition, mix of photography and graphic elements, and distressed type give it an energetic, DIY feel—perfectly in tune with skate and street culture.
RED
Primary
HEX E51937
R 229 G 25 B 55
C 4 M 100 Y 83 K 1
RED
Primary
HEX E51937
R 229 G 25 B 55
C 4 M 100 Y 83 K 1
RED
Primary
HEX E51937
R 229 G 25 B 55
C 4 M 100 Y 83 K 1
RED
Primary
HEX E51937
R 229 G 25 B 55
C 4 M 100 Y 83 K 1
JET BLACK
Primary
HEX 000000
R 0 G 0 B 0
C 60 M 40 Y 40 K 100
JET BLACK
Primary
HEX 000000
R 0 G 0 B 0
C 60 M 40 Y 40 K 100
JET BLACK
Primary
HEX 000000
R 0 G 0 B 0
C 60 M 40 Y 40 K 100
JET BLACK
Primary
HEX 000000
R 0 G 0 B 0
C 60 M 40 Y 40 K 100
YELLOW
Primary
HEX E1E723
R 225 G 231 B 35
C 16 M 0 Y 95 K 0
YELLOW
Primary
HEX E1E723
R 225 G 231 B 35
C 16 M 0 Y 95 K 0
YELLOW
Primary
HEX E1E723
R 225 G 231 B 35
C 16 M 0 Y 95 K 0
YELLOW
Primary
HEX E1E723
R 225 G 231 B 35
C 16 M 0 Y 95 K 0
MEDIUM GRAY
Secondary
HEX 6A6A6A
R 140 G 141 B 142
C 48 M 39 Y 38 K 3
MEDIUM GRAY
Secondary
HEX 6A6A6A
R 140 G 141 B 142
C 48 M 39 Y 38 K 3
MEDIUM GRAY
Secondary
HEX 6A6A6A
R 140 G 141 B 142
C 48 M 39 Y 38 K 3
MEDIUM GRAY
Secondary
HEX 6A6A6A
R 140 G 141 B 142
C 48 M 39 Y 38 K 3
OVERCAST GRAY
Secondary
HEX BDBDBD
R 189 G 189 B 189
C 26 M 21 Y 21 K 0
OVERCAST GRAY
Secondary
HEX BDBDBD
R 189 G 189 B 189
C 26 M 21 Y 21 K 0
OVERCAST GRAY
Secondary
HEX BDBDBD
R 189 G 189 B 189
C 26 M 21 Y 21 K 0
OVERCAST GRAY
Secondary
HEX BDBDBD
R 189 G 189 B 189
C 26 M 21 Y 21 K 0
HEADLINES
HEADLINES
HEADLINES
Alternate Gothic
Alternate Gothic
Medium - Advertisements / Headlines / Titles
Medium - Advertisements / Headlines / Titles
Lorem ipsum dolor sit amet consectetur. Suscipit sed vulputate nibh blandit auctor. Vulputate ultricies mi quis accumsan in. Eu neque tristique nibh ut ut in volutpat.
Lorem ipsum dolor sit amet consectetur. Suscipit sed vulputate nibh blandit auctor. Vulputate ultricies mi quis accumsan in. Eu neque tristique nibh ut ut in volutpat.
Lorem ipsum dolor sit amet consectetur. Suscipit sed vulputate nibh blandit auctor. Vulputate ultricies mi quis accumsan in. Eu neque tristique nibh ut ut in volutpat.
BODY
BODY
BODY
Futura Std
Futura Std
Medium - Body
Medium - Body
Lorem ipsum dolor sit amet consectetur. Suscipit sed vulputate nibh blandit auctor. Vulputate ultricies mi quis accumsan in. Eu neque tristique nibh ut ut in volutpat.
Lorem ipsum dolor sit amet consectetur. Suscipit sed vulputate nibh blandit auctor. Vulputate ultricies mi quis accumsan in. Eu neque tristique nibh ut ut in volutpat.
Lorem ipsum dolor sit amet consectetur. Suscipit sed vulputate nibh blandit auctor. Vulputate ultricies mi quis accumsan in. Eu neque tristique nibh ut ut in volutpat.
KEEP IT FRESH
KEEP IT FRESH
Websites need to be updated visually in order to keep a “fresh” look. Every month, we changed the banners, fonts, colors and more. Everything is guaranteed to work in both mobile and desktop view and to privde the viewer with a smoother experience.
Websites need to be updated visually in order to keep a “fresh” look. Every month, we changed the banners, fonts, colors and more. Everything is guaranteed to work in both mobile and desktop view and to privde the viewer with a smoother experience.
Websites need to be updated visually in order to keep a “fresh” look. Every month, we changed the banners, fonts, colors and more. Everything is guaranteed to work in both mobile and desktop view and to privde the viewer with a smoother experience.
OUTCOME
OUTCOME
This rebrand has defined Vision Street Wear’s visual identity for over three years— and for good reason: it works. With its bold, gritty aesthetic and street culture roots, the refreshed look has resonated with customers, driving engagement and nearly doubling sales. It’s a testament to the power of strong branding in the digital space.
This rebrand has defined Vision Street Wear’s visual identity for over three years— and for good reason: it works. With its bold, gritty aesthetic and street culture roots, the refreshed look has resonated with customers, driving engagement and nearly doubling sales. It’s a testament to the power of strong branding in the digital space.
This rebrand has defined Vision Street Wear’s visual identity for over three years— and for good reason: it works. With its bold, gritty aesthetic and street culture roots, the refreshed look has resonated with customers, driving engagement and nearly doubling sales. It’s a testament to the power of strong branding in the digital space.
Learn more about Vision Street Wear: visionstreetwear.com
Learn more about Vision Street Wear: visionstreetwear.com
Learn more about Vision Street Wear: visionstreetwear.com
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