RIFTE
RIFTE
RIFTE
BRANDING IDENTITY
BRANDING IDENTITY
BRANDING IDENTITY
Branding & Identity
Branding & Identity
Branding & Identity
We wanted to create a visual language that reflects the convergence of design and photography. This page showcases the full scope of our brand, including color palettes, typography, logo guidelines, mockups, and applications. Each element has been thoughtfully designed to represent the harmony between creativity and execution, a cohesive and impactful identity that embodies who we are and how we work.
We wanted to create a visual language that reflects the convergence of design and photography. This page showcases the full scope of our brand, including color palettes, typography, logo guidelines, mockups, and applications. Each element has been thoughtfully designed to represent the harmony between creativity and execution, a cohesive and impactful identity that embodies who we are and how we work.
We wanted to create a visual language that reflects the convergence of design and photography. This page showcases the full scope of our brand, including color palettes, typography, logo guidelines, mockups, and applications. Each element has been thoughtfully designed to represent the harmony between creativity and execution, a cohesive and impactful identity that embodies who we are and how we work.
BOLD, FAST AND FAMILIAR
BOLD, FAST AND FAMILIAR
Designed with precision, speed, and timelessness in mind, we started with Neue Haas Grotesk as a base and modified it to modernize and solidify the type. By extending the 't' to match the x-height of the 'f' and redrawing the 'f' and 't' ligature with a straight line, we created something bold and enduring.
These adjustments shaped the identity of RIFTE, where the mark represents unity and diversity. The logo reflects the concept of a rift—where converging ideas meet at a single point—symbolizing both separation and connection, much like a sunrise and sunset.
Designed with precision, speed, and timelessness in mind, we started with Neue Haas Grotesk as a base and modified it to modernize and solidify the type. By extending the 't' to match the x-height of the 'f' and redrawing the 'f' and 't' ligature with a straight line, we created something bold and enduring.
These adjustments shaped the identity of RIFTE, where the mark represents unity and diversity. The logo reflects the concept of a rift—where converging ideas meet at a single point—symbolizing both separation and connection, much like a sunrise and sunset.
Designed with precision, speed, and timelessness in mind, we started with Neue Haas Grotesk as a base and modified it to modernize and solidify the type. By extending the 't' to match the x-height of the 'f' and redrawing the 'f' and 't' ligature with a straight line, we created something bold and enduring.
These adjustments shaped the identity of RIFTE, where the mark represents unity and diversity. The logo reflects the concept of a rift—where converging ideas meet at a single point—symbolizing both separation and connection, much like a sunrise and sunset.
Default Neue Haas Grotesk
Default Neue Haas Grotesk
Default Neue Haas Grotesk
Modified Neue Haas “r”, “f” & “t”
Modified Neue Haas “r”, “f” & “t”
Modified Neue Haas “r”, “f” & “t”
JET BLACK
Primary
HEX 000000
R 0 G 0 B 0
C 60 M 40 Y 40 K 100
JET BLACK
Primary
HEX 000000
R 0 G 0 B 0
C 60 M 40 Y 40 K 100
JET BLACK
Primary
HEX 000000
R 0 G 0 B 0
C 60 M 40 Y 40 K 100
JET BLACK
Primary
HEX 000000
R 0 G 0 B 0
C 60 M 40 Y 40 K 100
OFF WHITE
Secondary
HEX EEF0EC
R 238 G 240 B 236
C 1 M 0 Y 2 K 6
OFF WHITE
Secondary
HEX EEF0EC
R 238 G 240 B 236
C 1 M 0 Y 2 K 6
OFF WHITE
Secondary
HEX EEF0EC
R 238 G 240 B 236
C 1 M 0 Y 2 K 6
OFF WHITE
Secondary
HEX EEF0EC
R 238 G 240 B 236
C 1 M 0 Y 2 K 6
STEEL GRAY
Secondary
HEX 6A6A6A
R 106 G 106 B 106
C 0 M 0 Y 0 K 58
STEEL GRAY
Secondary
HEX 6A6A6A
R 106 G 106 B 106
C 0 M 0 Y 0 K 58
STEEL GRAY
Secondary
HEX 6A6A6A
R 106 G 106 B 106
C 0 M 0 Y 0 K 58
STEEL GRAY
Secondary
HEX 6A6A6A
R 106 G 106 B 106
C 0 M 0 Y 0 K 58
CYBER GREEN
Accent
HEX C0FF0E
R 232 G 30 B 30
C 60 M 40 Y 40 K 100
CYBER GREEN
Accent
HEX C0FF0E
R 232 G 30 B 30
C 60 M 40 Y 40 K 100
CYBER GREEN
Accent
HEX C0FF0E
R 232 G 30 B 30
C 60 M 40 Y 40 K 100
CYBER GREEN
Accent
HEX C0FF0E
R 232 G 30 B 30
C 60 M 40 Y 40 K 100
Alternate
HEX 303030 • R 48 G 48 B 48 • C 0 M 0 Y 0 K 81
CHARCOAL
Alternate
HEX 303030 • R 48 G 48 B 48 • C 0 M 0 Y 0 K 81
CHARCOAL
Alternate
HEX 303030 • R 48 G 48 B 48 • C 0 M 0 Y 0 K 81
CHARCOAL
CHARCOAL
Alternate
HEX 303030
R 48 G 48 B 48
C 0 M 0 Y 0 K 81
TYPOGRAPHY
TYPOGRAPHY
HEADLINE
HEADLINE
HEADLINE
NEUE HAAS GROTESK PRO
NEUE HAAS GROTESK PRO
NEUE HAAS GROTESK PRO
SUB-HEADER
SUB-HEADER
SUB-HEADER
(35) Extra Light — Headlines / Sub Headers / Large Body
(35) Extra Light — Headlines / Sub Headers / Large Body
(35) Extra Light — Headlines / Sub Headers / Large Body
Lorem ipsum dolor sit amet consectetur. Suscipit sed vulputate nibh blandit auctor. Vulputate ultricies mi quis accumsan in. Eu neque tristique nibh ut ut in volutpat.
Lorem ipsum dolor sit amet consectetur. Suscipit sed vulputate nibh blandit auctor. Vulputate ultricies mi quis accumsan in. Eu neque tristique nibh ut ut in volutpat.
Lorem ipsum dolor sit amet consectetur. Suscipit sed vulputate nibh blandit auctor. Vulputate ultricies mi quis accumsan in. Eu neque tristique nibh ut ut in volutpat.
LARGE BODY
LARGE BODY
(35) Extra Light + (65) Medium — Bold Large Body
(35) Extra Light + (65) Medium — Bold Large Body
(35) Extra Light + (65) Medium — Bold Large Body
LARGE BODY
LARGE BODY
Lorem ipsum dolor sit amet consectetur. Suscipit sed vulputate nibh blandit auctor. Vulputate ultricies mi quis accumsan in. Eu neque tristique nibh ut ut in volutpat.
Lorem ipsum dolor sit amet consectetur. Suscipit sed vulputate nibh blandit auctor. Vulputate ultricies mi quis accumsan in. Eu neque tristique nibh ut ut in volutpat.
Lorem ipsum dolor sit amet consectetur. Suscipit sed vulputate nibh blandit auctor. Vulputate ultricies mi quis accumsan in. Eu neque tristique nibh ut ut in volutpat.
(55) Roman — Body
(55) Roman — Body
(55) Roman — Body
(45) Light — Descriptors
(45) Light — Descriptors
BODY
BODY
Lorem ipsum dolor sit amet consectetur. Suscipit sed vulputate nibh blandit auctor facilisi. Vulputate ultricies mi quis accumsan in. Eu neque tristique nibh ut ut in volutpat.
Lorem ipsum dolor sit amet consectetur. Suscipit sed vulputate nibh blandit auctor facilisi. Vulputate ultricies mi quis accumsan in. Eu neque tristique nibh ut ut in volutpat.
Lorem ipsum dolor sit amet consectetur. Suscipit sed vulputate nibh blandit auctor facilisi. Vulputate ultricies mi quis accumsan in. Eu neque tristique nibh ut ut in volutpat.
THIS IS NEUE HAAS GROTESK
THIS IS NEUE HAAS GROTESK
THIS IS NEUE HAAS GROTESK
(AND WE ARE RIFTE)
(AND WE ARE RIFTE)
© 2025 RIFTE — Website designed by Studio RIFTE