ECOTAO
ECOTAO
ECOTAO
BABY RANGE launch
BABY RANGE launch
BABY RANGE launch
Photography + Graphic Design
Photography + Graphic Design
For ECOTAO's new Baby range, we partnered closely to extend their beautiful, sustainable brand into baby care. We adapted their existing packaging design, tailoring it to reflect the gentle, nurturing spirit of the new line, and ensured a smooth journey from concept through printing approval. To complete the project, we captured high-quality e-commerce photos to showcase these new products on ECOTAO’s website.
For ECOTAO's new Baby range, we partnered closely to extend their beautiful, sustainable brand into baby care. We adapted their existing packaging design, tailoring it to reflect the gentle, nurturing spirit of the new line, and ensured a smooth journey from concept through printing approval. To complete the project, we captured high-quality e-commerce photos to showcase these new products on ECOTAO’s website.
For ECOTAO's new Baby range, we partnered closely to extend their beautiful, sustainable brand into baby care. We adapted their existing packaging design, tailoring it to reflect the gentle, nurturing spirit of the new line, and ensured a smooth journey from concept through printing approval. To complete the project, we captured high-quality e-commerce photos to showcase these new products on ECOTAO’s website.
BABY RANGE PACKAGING DESIGN
BABY RANGE PACKAGING DESIGN
For the ECOTAO Baby range packaging, we embraced a soft, playful aesthetic that speaks to the warmth and care of baby products. Centered around a charming guirlande motif, the design features whimsical shapes printed in crisp white on kraft cardboard, setting it apart from the rest of the line, which traditionally uses black. This thoughtful design choice creates a gentle, approachable look, making the Baby range both distinctive and irresistibly endearing.
For the ECOTAO Baby range packaging, we embraced a soft, playful aesthetic that speaks to the warmth and care of baby products. Centered around a charming guirlande motif, the design features whimsical shapes printed in crisp white on kraft cardboard, setting it apart from the rest of the line, which traditionally uses black. This thoughtful design choice creates a gentle, approachable look, making the Baby range both distinctive and irresistibly endearing.
For the ECOTAO Baby range packaging, we embraced a soft, playful aesthetic that speaks to the warmth and care of baby products. Centered around a charming guirlande motif, the design features whimsical shapes printed in crisp white on kraft cardboard, setting it apart from the rest of the line, which traditionally uses black. This thoughtful design choice creates a gentle, approachable look, making the Baby range both distinctive and irresistibly endearing.
BABY RANGE LIFESTYLE SHOOT + LOGO DESIGN
BABY RANGE LIFESTYLE SHOOT + LOGO DESIGN
For the lifestyle photoshoot, we brought the ECOTAO Baby range to life with adorable, real-world settings featuring children using the products. To make the launch extra special, we designed a variant of the ECOTAO logo exclusively for the baby line, adding a playful touch to the brand’s promotional materials.
For the lifestyle photoshoot, we brought the ECOTAO Baby range to life with adorable, real-world settings featuring children using the products. To make the launch extra special, we designed a variant of the ECOTAO logo exclusively for the baby line, adding a playful touch to the brand’s promotional materials.
For the lifestyle photoshoot, we brought the ECOTAO Baby range to life with adorable, real-world settings featuring children using the products. To make the launch extra special, we designed a variant of the ECOTAO logo exclusively for the baby line, adding a playful touch to the brand’s promotional materials.
OUTCOME
OUTCOME
The ECOTAO Baby packaging and photography work together to create a gentle, inviting experience for parents. The white-on-kraft packaging stands out with its playful guirlande and soft shapes, while our photography captures the products in natural, cozy settings, highlighting their warmth and care.
The ECOTAO Baby packaging and photography work together to create a gentle, inviting experience for parents. The white-on-kraft packaging stands out with its playful guirlande and soft shapes, while our photography captures the products in natural, cozy settings, highlighting their warmth and care.
The ECOTAO Baby packaging and photography work together to create a gentle, inviting experience for parents. The white-on-kraft packaging stands out with its playful guirlande and soft shapes, while our photography captures the products in natural, cozy settings, highlighting their warmth and care.
Art Direction: Florence Lacour, RIFTE
Art Direction: Florence Lacour, RIFTE
Art Direction: Florence Lacour, RIFTE
Photography: RIFTE
Photography: RIFTE
Photography: RIFTE
Shop Now at ecotao.ca
Shop Now at ecotao.ca
Shop Now at ecotao.ca
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