BARISTELLO CAFÉ
BARISTELLO CAFÉ
BARISTELLO CAFÉ
branding identity
branding identity
branding identity
Branding & Identity
Branding & Identity
This concept rebrand for Baristello, a beloved Italian café in Montreal, was developed as an exploration of how the brand could evolve while preserving its intimate atmosphere and loyal clientele. The aim was to create a more modern, versatile and approachable identity that could resonate with both existing and future customers.
This concept rebrand for Baristello, a beloved Italian café in Montreal, was developed as an exploration of how the brand could evolve while preserving its intimate atmosphere and loyal clientele. The aim was to create a more modern, versatile and approachable identity that could resonate with both existing and future customers.
This concept rebrand for Baristello, a beloved Italian café in Montreal, was developed as an exploration of how the brand could evolve while preserving its intimate atmosphere and loyal clientele. The aim was to create a more modern, versatile and approachable identity that could resonate with both existing and future customers.
the coffee bean
the coffee bean
Designing the bean was one of the most challenging—yet rewarding—parts of the project. It took several iterations to find the right shape, tone, and overall feeling. What ultimately guided the direction was a deep dive into vintage Italian typography, which became a key source of inspiration and helped bring clarity to the brand’s visual identity.
Designing the bean was one of the most challenging—yet rewarding—parts of the project. It took several iterations to find the right shape, tone, and overall feeling. What ultimately guided the direction was a deep dive into vintage Italian typography, which became a key source of inspiration and helped bring clarity to the brand’s visual identity.
Designing the bean was one of the most challenging—yet rewarding—parts of the project. It took several iterations to find the right shape, tone, and overall feeling. What ultimately guided the direction was a deep dive into vintage Italian typography, which became a key source of inspiration and helped bring clarity to the brand’s visual identity.
FAMILIAR TONES
FAMILIAR TONES
Baristello’s colors draw from the world of coffee—soft cream, rich espresso, toasted beige—blending warmth and familiarity. The tones feel inviting and grounded, echoing the café’s intimate, slow-paced atmosphere.
Baristello’s colors draw from the world of coffee—soft cream, rich espresso, toasted beige—blending warmth and familiarity. The tones feel inviting and grounded, echoing the café’s intimate, slow-paced atmosphere.
Baristello’s colors draw from the world of coffee—soft cream, rich espresso, toasted beige—blending warmth and familiarity. The tones feel inviting and grounded, echoing the café’s intimate, slow-paced atmosphere.
WHITE
Primary
HEX FBF9F0
R 251 G 249 B 240
C 1 M 1 Y 5 K 0
WHITE
Primary
HEX FBF9F0
R 251 G 249 B 240
C 1 M 1 Y 5 K 0
WHITE
Primary
HEX FBF9F0
R 251 G 249 B 240
C 1 M 1 Y 5 K 0
WHITE
Primary
HEX FBF9F0
R 251 G 249 B 240
C 1 M 1 Y 5 K 0
BEIGE
Primary
HEX EDD7A7
R 237 G 215 B 167
C 7 M 13 Y 18 K 0
BEIGE
Primary
HEX EDD7A7
R 237 G 215 B 167
C 7 M 13 Y 18 K 0
BEIGE
Primary
HEX EDD7A7
R 237 G 215 B 167
C 7 M 13 Y 18 K 0
BEIGE
Primary
HEX EDD7A7
R 237 G 215 B 167
C 7 M 13 Y 18 K 0
CREAM
Primary
HEX B3814D
R 179 G 129 B 77
C 27 M 49 Y 78 K 1
CREAM
Primary
HEX B3814D
R 179 G 129 B 77
C 27 M 49 Y 78 K 1
CREAM
Primary
HEX B3814D
R 179 G 129 B 77
C 27 M 49 Y 78 K 1
CREAM
Primary
HEX B3814D
R 179 G 129 B 77
C 27 M 49 Y 78 K 1
BROWN
Primary
HEX 342A16
R 52 G 42 B 22
C 59 M 63 Y 83 K 69
BROWN
Primary
HEX 342A16
R 52 G 42 B 22
C 59 M 63 Y 83 K 69
BROWN
Primary
HEX 342A16
R 52 G 42 B 22
C 59 M 63 Y 83 K 69
BROWN
Primary
HEX 342A16
R 52 G 42 B 22
C 59 M 63 Y 83 K 69
BLACK
Primary
HEX 0A0200
R 10 G 2 B 0
C 64 M 63 Y 76 K 81
BLACK
Primary
HEX 0A0200
R 10 G 2 B 0
C 64 M 63 Y 76 K 81
BLACK
Primary
HEX 0A0200
R 10 G 2 B 0
C 64 M 63 Y 76 K 81
BLACK
Primary
HEX 0A0200
R 10 G 2 B 0
C 64 M 63 Y 76 K 81
HEADLINES
HEADLINES
HEADLINES
Teuton
Teuton
Medium - Logotype
Medium - Logotype
Lorem ipsum dolor sit amet consectetur. Suscipit sed vulputate nibh blandit auctor. Vulputate ultricies mi quis accumsan in. Eu neque tristique nibh ut ut in volutpat.
Lorem ipsum dolor sit amet consectetur. Suscipit sed vulputate nibh blandit auctor. Vulputate ultricies mi quis accumsan in. Eu neque tristique nibh ut ut in volutpat.
Lorem ipsum dolor sit amet consectetur. Suscipit sed vulputate nibh blandit auctor. Vulputate ultricies mi quis accumsan in. Eu neque tristique nibh ut ut in volutpat.
BODY
BODY
BODY
Gotham
Gotham
Medium - Body
Medium - Body
Lorem ipsum dolor sit amet consectetur. Suscipit sed vulputate nibh blandit auctor. Vulputate ultricies mi quis accumsan in. Eu neque tristique nibh ut ut in volutpat.
Lorem ipsum dolor sit amet consectetur. Suscipit sed vulputate nibh blandit auctor. Vulputate ultricies mi quis accumsan in. Eu neque tristique nibh ut ut in volutpat.
Lorem ipsum dolor sit amet consectetur. Suscipit sed vulputate nibh blandit auctor. Vulputate ultricies mi quis accumsan in. Eu neque tristique nibh ut ut in volutpat.
INSPIRED BY ITALIAN TYPOGRAPHY
INSPIRED BY ITALIAN TYPOGRAPHY
Inspired by vintage Italian shop signs and packaging, this bold, utilitarian style brings structure and warmth. For Baristello, it grounds the brand in tradition while giving it a strong, confident presence—simple, honest, and unmistakably Italian.
Inspired by vintage Italian shop signs and packaging, this bold, utilitarian style brings structure and warmth. For Baristello, it grounds the brand in tradition while giving it a strong, confident presence—simple, honest, and unmistakably Italian.
Inspired by vintage Italian shop signs and packaging, this bold, utilitarian style brings structure and warmth. For Baristello, it grounds the brand in tradition while giving it a strong, confident presence—simple, honest, and unmistakably Italian.
A BRAND THAT BREWS VERSATILITY
A BRAND THAT BREWS VERSATILITY
The Baristello identity was designed to be able to live seamlessly across a variety of applications, from packaging and signage to merchandise and digital touchpoints.
The Baristello identity was designed to be able to live seamlessly across a variety of applications, from packaging and signage to merchandise and digital touchpoints.
The Baristello identity was designed to be able to live seamlessly across a variety of applications, from packaging and signage to merchandise and digital touchpoints.
OUTCOME
OUTCOME
This rebrand reimagines Baristello’s identity through a warm, modern lens—while staying true to its Italian roots. Inspired by vintage typography and café culture, the refreshed look captures the intimacy and charm of the original space, while making it more inviting to a broader, design-conscious audience. It’s a study in how thoughtful branding can evolve tradition without losing authenticity.
This rebrand reimagines Baristello’s identity through a warm, modern lens—while staying true to its Italian roots. Inspired by vintage typography and café culture, the refreshed look captures the intimacy and charm of the original space, while making it more inviting to a broader, design-conscious audience. It’s a study in how thoughtful branding can evolve tradition without losing authenticity.
This rebrand reimagines Baristello’s identity through a warm, modern lens—while staying true to its Italian roots. Inspired by vintage typography and café culture, the refreshed look captures the intimacy and charm of the original space, while making it more inviting to a broader, design-conscious audience. It’s a study in how thoughtful branding can evolve tradition without losing authenticity.
Learn more about Baristello: baristello.com
Learn more about Baristello: baristello.com
Learn more about Baristello: baristello.com
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